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Claude Hopkins, David Ogilvy, Rosser Reeves and others helped define the fashion and philosophy of advertising within the Sixties, which rejected the thought of analysis and believed within the art of persuasion and selling a novel promoting proposition”. We want concepts that might have changed the face of advertising, elevated a shopper’s model to new heights, or won a webby – but instead ended up on the cutting room ground. Beginning an efficient advertising company wants figuring out the legal requirements, making a business plan, finding a market, assessing your competitors and promoting your personal firm.
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