4 Big Steps to Take in Growing Your Small Business
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Bill Gates said, “There will be only two kinds of businesses, those with an internet presence, and those with no business at all.” Many business owners don’t really want their baby to grow too quickly into a wayward and lanky adolescent – in other words, one that’s too big, too rowdy and too difficult to control. Most simply want better, not necessarily bigger. Additionally, growth, in whatever form it comes, needs to come when you’re ready for it, and able to move forward with it.

4 Big Steps to Take in Growing Your Small Business

Below, I’m going to go over four important steps to take in growing your small business. Each of them is essential to moving your business forward, in a manageable and structured way. 4 big steps.

Marketing: The Power of Search Engine Optimization (SEO)

How right Mr. Gates was (undoubtedly, not for the first time). No internet presence, no presence at all. That’s the way the world works now. In the past, if there was something we needed to know, we went to a telephone directory or an encyclopaedia or even phoned a friend. Not anymore. We ask the world. And the answers aren’t listed alphabetically anymore.

Search Engine Optimization (SEO) is one of our core services here at Red Door Studios, and, as mentioned earlier, your ranking with Google isn’t everything. That said, it does help, to put it mildly. Yes, a cool-looking website is all well and good, but if Google puts you on results page 46 when people type in “Boston plumbers” and you’re a plumber in Boston, not many people are going to know you even exist, however quick and professional you are at fixing a leak. It really is basic marketing, and it needs to be done well.

SEO is pivotal in getting your website ranked higher on search results, whatever the search engine. The best advice? Seriously, hire someone to do all the optimization for you. And I’m not just saying that. It really is the easiest way. If your budget or financial resources don’t extend to that, it’s DIY-time. Two words, think local. Local SEO is a great tool for driving local business. Learn more with Local SEO Generator. Additionally, there are some great SEO websites around (ours included), offering free tips, advice, reports, and much more.

Customer Relations: Treat Customers like Family

Apart from the people I employ (the business’s biggest asset – mine, yours), no-one is more important than the client. No-one. One thing the “big boys” of business have over the small ones is this: customer relations. However, being small and local gives you a little edge, so make the most of it.

Every single customer, every single member of your customer base should be treated like they’re part of the family, part of your business family. Being able to maintain your customer’s satisfaction on a more personal basis can be a big step in them becoming a loyal, repeat customer, and worth their weight in gold (figuratively speaking, of course).

Don’t stop there. Reward such loyalty and repeat business with personalized notebooks for your best customers, or give them special offers or discounts; both will surely enhance that customer relationship even further.

Financial: Investing Profit Elsewhere

Ploughing your profits back into your business has always been regarded as simple good advice. However, it’s not always the case, and doesn’t make good business sense every single time. There will be occasions when it is much more advantageous to you to invest your profit elsewhere, into something other than your own business. Sound a little off-the-wall, a little crazy? Well, it’s an option for you, one that some business owners never consider, ever.

Consider this scenario. You require X amount of capital to invest into a particular project inside your business. However, your accountant is telling you that X is a little high and you actually only have Y, a little short of X. It may then make perfect business sense to put what you do have (Y) into another type of investment, outside of your business. A famous quote from a certain Warren Buffett: “I’m a better investor because I’m a businessman, and I’m a better businessman because I’m an investor.”

Employees: Your Biggest Asset

Lastly, and definitely not least of all, never forget your most important business asset: your employees. They require investment, through professional development, just as much as other areas of the operation, and failure to do so will leave your small business with the will to grow, but not the key resources required. Invest in them, reward them every single time they excel, and listen to them. You may learn something.

4 Big Steps

These steps – marketing: the power of SEO, customer relations: treat customers like family, financial: invest profits elsewhere, and employees: your biggest asset – will, if incorporated into the very heart of your business, just like the company culture you continue to instil, ensure the strong and steady growth your business craves.

What advice or tips would you give to a small business? A different take on one of those above, or something completely different? Feel free to share your thoughts, ideas and experience with a comment below.

Think karma. What you give always comes back. Finally, don’t forget yourself in all of this. You need investment too. Learn as much as you can, as well as you can, and as quickly as you can. Always strive yourself to be better than you were yesterday.

The Impact of Response to IT Incidents
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The term “incident” is a broad one in the world at large, but IT professionals have a very clear idea of what constitutes an incident in the business world. Incident management doesn’t always refer to the IT world but there is a specific section of the IT market that is devoted entirely to incidents in an IT context. When something goes wrong with your IT systems, you need a way to manage that incident and minimize the damage it causes to your bottom line.
The Impact of Response to IT Incidents
Cyber attacks are only one problem that might constitute an IT incident, but it’s one of the most damaging to businesses worldwide. When work computers are under a cyber attack, it’s imperative to locate the source of the attack and quickly stop the damage that is occurring. Cyber attacks lead to one of the most damaging of all IT problems: Outages. When customers experience an outage on their mobile application or their web-based program, business is inevitably going to suffer mightily because of this.

Identifying the problem itself is the first step in incident management. Programs that do this for businesses are among the most necessary of all office-place tools. If your business is heavily reliant on the information stored on computers or if you heavily rely on computers, you’re going to need a program that lets you see the entire chain of events surrounding a particular incident. By examining this chain, you can quickly pinpoint problems and then take care of them in a speedy manner (over at this website).

Businesses who store sensitive customer information have no excuse not to have developer tools that allow you to customize your incident response management. You need the whole package: Identification of the problem, the tools within the program to promptly deal with the problem, and then the analytical tools to observe the problem as it took place across the entire system. Once you’ve got this, you’re going to be able to prevent the incident from occurring again down the road. This is especially important in cases of cyber attacks that might leave customer information exposed to malicious sources. Identifying the particular attack and then stopping it comes first and second. Third is making sure that it never happens again to your network.

Programs that perform all of these duties exist to help businesses reduce the damage that occurs yearly when an incident happens to a specific network. Protecting business networks is of the utmost of importance to people who work in the development industry. They want to create products that will keep businesses safe from the massive attacks that happen on a daily basis. It’s the goal of the program to learn to identify where the attacks are coming from so that when they occur again, the system is immune from these horrific attacks.

The damage that incidents cause is so expensive to businesses that the relative inexpensiveness of these programs helps them to virtually pay for themselves over the course of even one day. Once the program is in action, the business will immediately benefit.